I wanted to let everyone know that due to some changes, I’ll be spending much less time monitoring Twitter. I’ll continue to do my best to answer NFL questions through the end of the season, but I thought it would be better to let everyone know up front. 

Twitter has become the front end of choice for journalists, especially in sports, but at the same time there’s two major problems. First, there’s been no successful monetization. Instead, it’s marketing. Adam Schefter or Matthew Berry use Twitter to drive traffic to their platform at ESPN. It works the same way for others. I don’t have a platform, though I’m honored to be at SI for the season. 

Second, the expectations of people on Twitter have gotten out of hand. Not only do they want unprecedented access to journalists that just two years ago would not have been possible outside of an occasional chat, they want it fast, now, and free. Moreover, they want the right to attack — oh excuse me “snark” — at these same people. 

The fact is that Twitter is flat out the most powerful disintermediation tool we’ve seen yet. For every person that leaves it or uses it less like me, there’s going to be 10 or 100 that join. I enjoy the conversational part of Twitter — for me, I didn’t “get it” until I had a conversation with Chris Mortenson and Peter King … about baseball. That showed me the power, but as yet, that power hasn’t been harnessed. 

You’ll still see me on occasionally, but I’ve turned off alerts and will handle questions more like email, checking occasionally. Thanks for your understanding.